Switzerland & London в StandArt Hotel Moscow

Objective: To brand and construct a collaborative business event for the Lake Geneva region of Switzerland and London, highlighting them as places to both relax and work. The key connection between the regions is cinema and Charlie Chaplin, who had strong ties to both locations.

Implementation: The central photo zone featured an image of Lake Geneva, London, and the maestro himself. The work areas were designed in the signature colors of the regions (with slight variations in shades, divided by a gradient in the middle), occupying the conference hall with branded podiums, directional signs, and a press wall.