Decoration of the Honka demo house in Zavidovo.

Objective: To stage the demo house in Zavidovo so that potential buyers could experience the spatial dimensions and engage emotionally during the house tour.

Implementation: Characters were created–a family with two children and pets “living” in the house. Full-scale markings for partitions and furniture were applied on the floor. The house was decorated with accessories and “informative dialogues” from the characters. On the second level, clear technical information about construction technologies, architecture, and facts related to the house and life in Zavidovo was presented.